The basic necessity for all humans is food, and currently the world produces enough food to nourish every child, woman and man on this planet.
But, the main problem is the wastage of food approximately 40% of the food produced goes to waste annually amounting to almost 2.5 billion tonnes.
Too Good To Go is a certified B Corp social impact company, on a mission to inspire and empower everyone to fight food waste together.
Well the average cost to develop an app like Too Good To Go is approximately around $30,000 to $150,000+ depending on various factors which we will discuss in detail below.
With the help of this definitive guide you will get in-depth information on all the factors which impact the cost to develop an app like Too Good To Go along with the steps involved in the app creation.
But, first let us understand what Too Good To Go is.
Understanding Too Good To Go
Too Good To Go is a mobile application and social impact company with the goal to combat food waste by providing a platform where consumers are able to connect with various restaurants and stores that have vast amounts of unsold food.
The app was launched in 2015 in Copenhagen, the app provides users to purchase “surprise bags” of food at low prices, which would otherwise go to waste.
This different smart approach solves two problems at once by helping the consumers save money and also supporting local business by assisting them in getting an additional revenue stream while reducing their food wastage.
Too Good To Go’s mission goes beyond just saving food, they are on a mission to inspire the general public to stop the wastage of food and help decrease the environmental impact food wastage causes.
Users are able to browse through different local establishments, choose a time to pick up their food and pay through the app.
The food offered is typically a mix of items that are still fresh but may not be sold due to overproduction, nearing expiration dates, or aesthetic imperfections.
In addition to its primary features, Too Good To Go participates in awareness campaigns and collaborations to advance its mission.
The company highlights the significance of collective efforts in the battle against food waste, encouraging users to embrace more sustainable practices in their everyday lives.
Now, let us understand the essential features a Too Good to Go clone app must possess.
Essential features of Too Good To Go
These are the essential features of Too Good To Go which the clone app must possess –
- User Registration and Profiles: Allow users to create accounts using email or social media, enabling personalized experiences and order history tracking.
- Location-Based Search: Enable users to find nearby participating restaurants and stores based on their current location.
- Surprise Bag Listings: Display available surprise bags with descriptions, including the type of food and estimated value, enticing users to make purchases.
- Real-Time Availability: Show real-time updates on the availability of surprise bags to ensure users can see what’s currently offered.
- In-App Payments: Facilitate secure transactions through various payment methods, including credit/debit cards and digital wallets.
- Pickup Scheduling: Allow users to select a convenient time for picking up their purchased bags, enhancing user convenience.
- User Ratings and Reviews: Enable users to rate and review their experiences with restaurants and the quality of the food received.
- Push Notifications: Send alerts for new surprise bags, special promotions, or reminders for upcoming pickups to keep users engaged.
- Favourites and Wish Lists: Allow users to save their favourite restaurants or stores for quick access in the future.
- Social Sharing: Integrate social media sharing options to encourage users to share their experiences and promote the app.
- Educational Content: Provide tips and articles on reducing food waste, sustainability, and responsible consumption to raise awareness.
- Business Dashboard: Offer a dedicated interface for partner businesses to manage their listings, track sales, and analyse performance.
- Customer Support: Include a help section with FAQs, chat support, or contact options for users to resolve issues quickly.
- Referral Program: Implement a referral system that rewards users for inviting friends to join the app, promoting user growth.
- Multi-Language Support: Ensure the app is accessible to a diverse audience by offering multiple language options for users in different regions.
Now, let us dive straight into some major reasons to develop an app like Too Good To Go.
Major Reasons to develop an app like Too Good To Go
Developing an app like Too Good To Go is driven by various key reasons, some major reasons are provided below –
Significant Food Waste Problem
Approximately 2.8 billion tons of food gets wasted each year, which accounts for almost about 40% of all food produced.
This insane statistic alone provides a need for innovate solutions to combat this food wastage.
The environmental impact due to food wastage is huge as if food wastage were a country it would be the third largest greenhouse gas emitter after USA and China.
By developing an app like To Good To Go which connects consumers with extra food from restaurants and stores.
Proven Success of Existing Models
The success of Too Good To Go clearly portrays the clear success of food waste reduction applications.
Since its launch, Too Good To Go has saved over 100 million meals, which demonstrates its effectiveness in connecting consumers with surplus food.
By taking this app as an inspirations, a new app which can build on established best practices ensuring a smoother launch and quicker user adoption.
Growing Consumer Demand for Sustainability
The general public have shown an interest in sustainability, with 66% of individuals willing to pay more for eco-friendly products and services.
This shifting trends displays a broader shift towards responsible consumption and environmental conservation.
As consumers become increasingly aware of the impact of their choices, they seek out brands and solutions that align with their values.
By tapping into this growing market, the app can attract a loyal user base committed to making a positive impact.
These are some major reasons to develop an app like Too Good To Go , now let us look into the average cost to build an app like Too Good To Go.
Average Cost to Develop an App like Too Good To Go: $30,000 to $150,000
Building an app which is similar to Too Good To Go can vary significantly based on different factors including the app complexity, features and the location of the development team.
A typical cost range for making an app like Too Good To Go is around $30,000 to $150,000+.
A small table summarizing the estimated costs based on different stages of development is provided below –
| Development Stage | Estimated Cost |
| Basic App Development | $30,000 – $50,000 |
| Intermediate Features | $50,000 – $100,000 |
| Advanced Features | $100,000 – $150,000+ |
Now, let’s understand the various factors which influence the cost to develop an app like Too Good to Go.
Factors that Impact the Cost to Develop an App like Too Good To Go
There are various factors that impact the cost to develop an app like Too Good To Go, provided below are the factors along with the estimated cost impact –
App Complexity
The complexity of an app is one of the most significant factors which influences the cost to develop an app like Too Good To Go.
A simple app with basic functionalities which include user registrations, location-based search and a straightforward payment system, generally require less time and fewer resources when compared to an advanced app included complex features which include a real-time inventory management, detailed analytics for businesses and social sharing capabilities.
As the complexity of the app increases, so does the cost making it vital for businesses to clearly understand the desired complexity will help in preparing a budget ensuring that the final product meets the user expectations.
The table below provides a breakdown on how the complexity of the app can impact the cost to develop an app like Too Good To Go –
| Complexity Level | Estimated Cost |
| Basic | $30,000 – $50,000 |
| Intermediate | $50,000 – $100,000 |
| Advanced | $100,000 – $150,000 |
Platform Choice
The choice of platform where you wish to develop the app can significantly impact the cost to develop an app like Too Good To Go.
Developing an app for a single platform, such as iOS which typically costs less than creating an app for both iOS and Android.
This is because the development team can focus on one set of requirements, reducing the complexity and time involved.
However, if the decision is made to develop for both platforms, the costs can double or even exceed that amount, this is due to the need for separate codebases, testing processes and potential design adaptations to meet the unique requirements of each platforms.
The table below provides a breakdown on how the choice of platform can impact the cost to develop an app like Too Good To Go –
| Platform | Estimated Cost |
| Single Platform | $30,000 – $70,000 |
| Both Platforms | $70,000 – $150,000 |
Design Complexity
The complexity of the design of the app can significantly impacts the cost to develop an app like Too Good To Go.
A simple design, which includes basic layouts and minimal graphics typically costs lower than a complexly designed app consists of animations, transitions and a highly customized user interface that are tailor made to meet the specific user needs.
The design complexity of an app is a significant factor in determining the development costs so you must carefully research on the target audience and brand identity when deciding on the level of design complexity.
The table below provides a breakdown on how the complexity of the design can impact the cost to develop an app like Too Good To Go –
| Design Complexity | Estimated Cost |
| Simple Design | $5,000 – $15,000 |
| Moderate Design | $15,000 – $30,000 |
| Complex Design | $30,000 – $50,000 |
Backend Development
Backend development is a critical component of any app which impacts the cost to develop an app like Too Good To Go.
A basic backend, which includes a simple database management and user authentication typically requires less time and resources when compared to a complex backend structure which include real-time data processing, extensive API integrations and advanced analytical capabilities.
Backend development is a vital aspect of app development that can greatly influence costs.
Businesses must assess their app’s requirements and plan for a backend that can scale with user demand while ensuring data security and performance.
The table below provides a breakdown on the how the complexity of the backend structure can influence the cost to develop an app like Too Good To Go –
| Backend Complexity | Estimated Cost |
| Basic Backend | $10,000 – $20,000 |
| Moderate Backend | $20,000 – $50,000 |
| Complex Backend | $50,000 – $100,000 |
Location of Development Team
The geographical location of the development team significantly affects the cost to develop an app like Too Good To Go.
Various regions across the globe have different cost to living, for instance development teams in North America have higher cost of living when compared to development teams based on Asia who have a lower cost of living, hence offering lower hourly wages for the same work.
Therefore, develop a strategy which covers all the essential factors such as communication, time zone differences and cultural alignment along with alignment with your budget.
The table below provides a breakdown on the how the location of the development team can influence the cost to develop an app like Too Good To Go –
| Location | Estimated Cost |
| North America | $100 – $250/hour |
| Western Europe | $50 – $150/hour |
| Eastern Europe/Asia | $20 – $50/hour |
Maintenance and Updates
Post-launch maintenance and updates are vital factors which influences the cost to develop an app like Too Good To Go.
Basic maintenance include basic minor bug fixes and updates and is less costly to implement when compared to an advanced maintenance system which feature extensive updates, security enhancements and ongoing user support.
Budgeting for maintenance and updates is a critical aspect of app development.
Businesses must plan for these ongoing costs to ensure that their app remains relevant, functional, and user-friendly over time.
The table below provides a breakdown on the how the maintenance and updates can influence the cost to develop an app like Too Good To Go –
| Maintenance Type | Estimated Annual Cost |
| Basic Maintenance | $5,000 – $10,000 |
| Moderate Maintenance | $10,000 – $20,000 |
| Comprehensive Maintenance | $20,000 – $50,000 |
Third-party Integrations
Integration of your app with third party apps can enhance their functionality and user experience but also severely impact the cost to develop an app like Too Good To Go.
Basic integration which include a connection to social media platforms especially for user authentication or simple analytical tools.
Complex integration which include real-time data feeds, multiple payment options or extensive API connections.
While third-party integrations can greatly enhance an app’s functionality, they also contribute to the overall development cost.
The table below provides a breakdown on the how the third-party integrations can influence the cost to develop an app like Too Good To Go –
| Integration Type | Estimated Cost |
| Basic Integrations | $5,000 – $15,000 |
| Moderate Integrations | $15,000 – $30,000 |
| Complex Integrations | $30,000 – $50,000 |
Testing and Quality Assurance
Testing and quality assurance are vital aspects which impact the cost to develop an app like Too Good To Go.
Basic testing which include functional testing and basic user acceptance testing which are the level of testing is suitable for simple apps with minimal features.
Comprehensive testing is vital as it involves automated testing, extensive regression testing and thorough compatibility testing across different devices and platforms and is required when testing an advanced application.
Businesses must allocate sufficient resources for testing to ensure that their app meets user expectations and functions correctly in real-world scenarios.
The table below provides a breakdown on the how the testing and quality assurance can influence the cost to develop an app like Too Good To Go –
| Testing Level | Estimated Cost |
| Basic Testing | $5,000 – $10,000 |
| Moderate Testing | $10,000 – $20,000 |
| Comprehensive Testing | $20,000 – $40,000 |
Now, let us look into the steps to develop an app like Too Good To Go.
Steps to Develop an App like Too Good To Go
There are various steps required to develop an app like Too Good to Go –
Market Research
Begin the app development process through extensive market research to understand the various needs of the users along with the competitors and the current industry trends, this will help you in creating a properly designed app development process.
Define Features and functionality
Outline the core features of your app which include user registration, location-based search, payment processing and user ratings.
Make sure to prioritize the essential features required by your business and based on user needs.
Wireframing and Prototyping
Build wireframes prototypes to get a visual representation of the app and user interface, this vital steps provides you with ability to get early feedbacks along with fixes before the app development process begins.
Design
Make a visually appealing and user-friendly design which aligns with the identity of your brand.
Focus on developing an intuitive user experience.
Development
Select a development team or platform and start the coding of the application which include both frontend and backend development which makes sure your app runs smoothly.
Testing
Make sure to conduct different forms of testing to find and fix bugs which ensures the app performs perfectly across different types of devices and platforms.
Launch
Prepare for launch by integrating a marketing strategy to help spread information about your app.
Release the app on different app stores and monitor the feedback provided by the user.
Maintenance and Updates
Post-launch, continue to gather user feedback and provide regular updates and maintenance to enhance the app’s performance and features.
These are the different steps which are involved in the process of developing an app like Too Good To Go, now let us look into the time required to implement these steps.
Too Good To Go App Clone Development Timeline
The average time required to build an app like Too Good To Go is typically around 6 to 9 months.
The development timeline for an app like Too Good To Go app can vary significantly based on complexity and features.
Below is a breakdown of the Too Good To Go App Clone timeline for each phase of development:
| Development Phase | Estimated Time |
| Market Research | 2-4 weeks |
| Feature Definition | 2-3 weeks |
| Wireframing & Prototyping | 3-4 weeks |
| UI/UX Design | 4-6 weeks |
| Frontend Development | 6-8 weeks |
| Backend Development | 6-8 weeks |
| Testing & Quality Assurance | 4-6 weeks |
| Launch Preparation | 2-3 weeks |
| Post-Launch Maintenance | Ongoing |
Now, let us look into the how we can monetize the Too Good To Go App Clone.
Too Good To Go App Clone Monetization Strategies
Monetization methods for a Too Good To Go app clone can include:
Commission-Based Model
Charge restaurants a commission on each sale made through the app.
This is a primary revenue source, with potential earnings depending on the volume of transactions.
Subscription Fees
Offer premium features or services to restaurants for a monthly fee, providing them with enhanced visibility or analytics.
In-App Advertising
Integrate ads from local businesses or relevant brands, generating revenue based on impressions or clicks.
Partnerships and Sponsorships
Collaborate with food brands or sustainability organizations for sponsored content or promotions, creating additional income streams.
Allow restaurants to pay for featured placements within the app, increasing their visibility to users. This can lead to higher sales and customer acquisition.
Data Analytics Services
Provide restaurants with insights and analytics on customer behaviour and sales trends for a fee. This can help them optimize their offerings and marketing strategies.
Loyalty Programs
Implement a loyalty program where users can earn points for purchases, which can be redeemed for discounts or special offers.
This encourages repeat usage and increases customer retention.
Event Promotions
Host events or promotions in collaboration with restaurants, charging a fee for participation.
This can drive traffic to the app and create a buzz around the participating establishments.
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Conclusion
The process of creating a Too Good To Go app clone app involves various steps which include market research, understanding the features, Wireframing and prototyping, UI/UX design and the maintenance of the app clone.
Not only this there are several factors such as the complexity of the app, the choice of platform and the location of the development team which affect the cost to develop an app like Too Good To Go.
Take a look into the Too Good To Go App development timeline to get an insight on the amount of time required to develop such an app and understand how to monetize the Too Good To Go app clone to generate revenue.
FAQs
- What is the average cost to develop an app like Too Good To Go?
The average cost ranges from $30,000 to $150,000, depending on features, complexity, and the development team’s location. - How long does it take to develop the app?
The development timeline typically spans 6 to 9 months, varying based on complexity and features. - What are the essential features of the app?
Key features include user registration, location-based search, in-app payments, surprise bag listings, and user ratings. - How can the app be monetized?
Monetization strategies include commission-based models, subscription fees, in-app advertising, and premium listings for restaurants. - Why is food waste a significant issue?
Approximately 40% of food produced globally is wasted, contributing to environmental issues and highlighting the need for solutions like Too Good To Go.
Udai Singh Shekhawat is the SEO Content Strategist and team lead at eBizneeds, with deep expertise in fintech and eWallet app development. He crafts result-oriented content strategies tailored for Western and Australian markets, driving impactful brand engagement and user acquisition through innovative storytelling and industry-specific insights.
