Forget about shy and awkward blind dates arranged by friends or making eye contact in crowded bars. These days, searching partner or love has moved online. Dating apps are the new way for billions of people to find the perfect match, connection, and companionship or partner for their whole life. The market for dating apps is booming. Many dating apps attract new users and earn revenues with their incredible tactics. Popular dating apps like Bumble, Tinder, Clubhouse, Hinge, and Match are the leading apps in this field, making the market thrive. You’ll be surprised to know that from youngsters to busy professionals, people of all age groups and backgrounds swipe left to right in the hope of finding a perfect match. Whether you’re just curious about the dating app or experienced one, this blog provides an overview of the current dating app statistics, scene, market data, revenue details, insights on LGBTQ dating apps, user stats, and many more.
Key Facts about Dating Industry Statistics
A deep survey of dating industry statistics shows that over the past few years, online dating apps have grown in fame and many entrepreneurs started investing in mobile app development. Well-known online dating apps like Match.com, Hinge, and keep users engaged. Today dating industry is one of the biggest and profitable markets worldwide. Here we mentioned some facts and statistics about dating apps to understand this matter.
- Online dating app is still famous with nearly 30% of adults using dating apps.
- More than 40% of people believe it is an easier platform to meet new friends, life partners, and perfect match.
- Around 60% of individuals have positive views of dating apps. However, around 68% of men feel positive about it whereas 55% of women feel so.
- Before the first meeting, more than half of respondents think about looks and personality. Meanwhile, older people do not give more importance to looks.
- Many people find the online dating app a perfect way to find dates. More than 45% prefer using dating apps, 33% meet with new connections, and 32% meet at events like concerts.
- More people worry about emotional cheating than physical cheating.
- Around 30% of people think 4 to 6 months is an appropriate time to express feelings. Meanwhile, Gen Z prefers 1 to 3 months.
- Around 35% of online daters have paid for using dating platforms. 44% are searching for long-term partners, whereas 40% are looking for casual dating.
- Tinder is the most popular online dating app. especially people below the age of 30 commonly use the app for dating. 10% of partnered adults met their significant other through dating apps.
- 42% of US adults consider online dating to help in finding a long-term partner.
- Opinions on the dating app’s safety are mixed. Many people support mandatory background checks before creating a dating profile.
Famous Online Dating Apps and Its Revenue Statistics
The world of online dating apps is always growing. Today, many apps continually lead in engaging users and earn revenue. As per the studies, over 8000 online dating platforms are available for both Android and iOS users.
Tinder
In 2024, Tinder is the leading platform & the top dating app with millions of user base and high revenue. In the previous year, it made an estimated $1.91 billion. It’s the freemium model and paid features like profile boosts and unlimited swipes enhance its revenue. Over 9 million people subscribed to Tinder.
Since its launch, the Tinder platform has been downloaded 450 million times making it the most downloaded dating app worldwide. The app is available in more than 190 countries and helped more than 70 billion people to find their match globally.
Plenty of Fish
Plenty of Fish provides a free basic service or freemium with limited features. However, the app makes revenue through premium membership that offers extra features to its users. It is estimated that the app makes between $10 million and $100 million annually. POF is specifically popular in Canada, the US, and many other countries. Their strong competitors are Tinder, and Bumble which might affect their growth in paying subscribers.
Bumble
Bumble Lets women make the first step and has grown a lot recently. In 2023, the app made around $650 million. The subscription model is slightly similar to the Tinder app. The Bumble app has 50 million families, of which 2.3 million pay for subscriptions. In the U.S. the app has more than 25 million users. The app has been downloaded more than 100 million times. Each day, users swipe more than 80 million times and it’s available for more than 90 countries worldwide.
Hinge
Hinge has made its name popular in the competitive dating app market. The app makes a lot of revenue from its premium subscription. These offer premium subscriptions like Who Like You and use more filters for better matches. The Hinge’s revenue is repeatedly increasing. More than 23 million users out of which 1.2 million users are paying for its services. As per the Hinge statistics, the app is used by 10 million users in the US.
The app developers are planning to expand to 120 countries. Tinder has been downloaded over 35 million times making it the 4th most downloaded dating app in the world. The application is owned by Matched Group which also owns other dating apps. Hinge is incredibly popular among youngsters especially Gen Z and millennials. The app focused on meaningful connections instead of casual dating.
Badoo
Badoo dating app has a huge user base with over 460 million users using the app worldwide. Its millions of fan following make the app popular globally. According to the statistics, many subscribers from France use the app. The dating app is very unique with a million fan base that includes 100 million subscribers. Since the app launched, there have been over 100 million swipes on the app leading to 2 billion matches.
With over 200 million times downloads the app is the 5th most downloaded dating app. Badoo is accessible in more than 120 countries. The app uses a freemium model where basic features are free and advanced features are paid. In the first quarter of 2024, the app made revenue of around $65 million showing its frequent growth.
Grindr
Grindr is a leading dating app specially launched for the LGBTQ+ community. As per the statistics, this social networking app has a large user base with over 13 million monthly active users worldwide. Grindr offers a freemium model which offers basic features for free.
The app launched in November 2022 and reported 33% revenue growth for the fiscal year ending December 2023. It is estimated that the revenue of 35% in the first quarter of 2024. Overall, its successful fermium model and its growing user base position make it well in the online dating market.
How to Create a Dating App – A Complete Guide
Dating App Download Statistics Worldwide
Are you curious to know how much online dating apps can make? The huge fan base and instead increasing revenue have shown an interesting trend in past years. Let’s explore the dating app’s estimated revenue:-
- The average user spends $243 on online dating apps per year. It means individuals spend $243 annually on online dating which includes registration fees and membership fees. For instance, people have to pay $20.99 per month for 12 months for the 12-month plan in Match. Meanwhile, Zoosk charges $12.49 per month for six months. Tinder charges $9.99 per month for its premium subscription.
- It is expected that the online dating app market is projected to rise to $3.46 billion by 2028. It shows an annual growth rate of 2.62 % from 2024 to 2028.
- The United States will lead the online dating app market in revenue.it is estimated that the market will reach $1,392 in 2024.
- By 2028 year, the online dating app platforms will have 452 million users with a user penetration rate of 5.7% upward from 5.1% in 2024. The average user profit is expected to be $7.90. This makes it a good time to create a dating app.
- Online dating is famous globally with the United States creating the highest user engagement and market size.
- Hinge has shown the highest revenue growth rate with a 48% increase in 2021 and 25% more in 2022. It added 5 million new users out of which 2 lakhs are paying for its service.
- com has the highest average revenue per user followed by eHarmony. Both dating apps charge premium fees from users that enable high revenue. Users who seeking for best dating app paying for their exclusive service
- In 2022, Tinder led in making a revenue that earned $1.79 billion comparatively more than its competitors like Bumble and Hinge.
User Statistics for Online Dating Apps
People deeply want to be into online dating apps. So here in this paragraph, we will talk about online dating statistics. Let’s talk about the number and facts about who are using these dating apps worldwide with some interesting insights.
366 Million Dating App Users in 2022
In 2022 year, dating app users globally make the websites reached 366 users showing a significant increase from 240.9 million users in 2016. Among these users, 98% claimed to be honest, 60% told the truth and 38% often were truthful. As per the dating app statistics, 38% of men and 30% of women have experienced catfishing. Here users deceive others by using imitation images and details too.
More than 19% of Dating App Users Talk to 11 or More People
When it comes to interaction, 19% of online dating users contact with 11 or more people at once. They talk to these people and explore new daily. Moreover, 25% talk with 4 to 5 people, 11% communicate with one person, and 8% don’t engage with anyone on dating apps.
19% Of US Internet Users Currently Use Online Dating
Almost 19% of internet users in the United States are recently using online dating platforms to find new friends. Another 27% have used them in the past. As per the U.S. Census Bureau, nearly 47% of the population (around 117 million people) are currently single. The average age for the first marriage is 30 and 28 for men and women respectively.
48.7 Million Americans Have Tried Online Dating
In the U.S., more than 48.7 people have tried online dating, which is a significant portion of the 54.4 million single individuals in the country. As per the survey, around 24% use dating sites for hookups, 43% use to make new friends, and 84% for relationships. Moreover, almost 30% of online daters are aged between 18-29, and 16% earn between $30,000 and $75000 annually.
45% frustrated with online dating
Despite potential positive experiences, online dating app demographics show that 45% of users feel frustrated with online dating, 25% feel insecure and 35% are pessimistic. Accordingly, 28% feel hopeful, 32% feel confident and 29% are optimistic.
Nearly half of the users know that it is easy to talk with people who share their hobbies and interests. Meanwhile, 6% find it very difficult. Moreover, 43% find it somewhat easy to connect with those they find physically attractive and 46% find it easy to meet with someone who wants to meet in person. Surprisingly, 29%% online daters prefer to meet their matches right away and 28% prefer to start by telling the basic details like professional, likes, and dislikes.
60% of Daters Stalk Social Media before Meeting
Before meeting the people found through dating apps, 60 % of people stalk their social media accounts to turn the first date into a detective mission.
20 Best Dating Apps for Android & iOS in 2024
Online Dating App Stats by Race
Here we’ll share the online dating app statistics by race.
- Response rates show that Asian Women get high responses from Latino, white, and black men as compared to women of other races.
- The online dating app users are quite balanced among different races. As per the stats, around 29% of white people, 28% of Hispanic people, and 31% of black individuals use the dating app.
- There are around 8000 dating apps that take diverse interests. From trekkie enthusiasts to sea captains, these dating apps prove there is something unique for everyone.
- A survey shows that black women found huge interest in dating black men. Meanwhile, white women of other races prefer to date white men. Moreover, black men have a low interest rate of 16.5% towards black women.
- In a study by Quartz, more than 2.4 million interactions on dating apps are racial biases. Black men and women receive fewer “I am interested” ratings as compared to other races.
- Asian men receive fewer messages and matches. Overall this might result in less engagement with the competitive profiles of Asian ladies.
Dating App Stats by Gender
Here we have some interesting dating app statistics by gender.
Usage
As per the research by Pew Research Centre, Men are a bit more using dating apps than women i.e. 34% vs. 27%.
Engagement
Women are more moody and selective on dating apps. Around 5% of women swipe right on about 5% of the profile while 60% of men swipe right. This shows that women have more options and pay attention to quality over quantity in their matches.
Preferences
Men and Women usually find looks and personality equally important on the first date. However, old users tend to value more on looks over behavior.
Overall Sentiment
Men give more positive reviews as compared to women (The percentage is around 68% VS 55% for men and women).
Other Points
LGBTQ individuals are more likely to use dating apps than heterosexual users. Moreover, college graduates are more significant users of online dating apps. There are general trends and individual experiences may be diverse.
LGBTQ Dating App Statistics
Statistics show a big difference in dating app usage between LGBTQ and straight adults. Around 55% of LGBTQ adults keep using online dating apps as compared to 28% of straight adults. Moreover, 21% of LGBTQ daters need serious relationships or want marriage from these online dating apps as compared to 11% of straight users.
Finding Love
21% of LGBTQ + online daters have found serious relationships or want marriage through these online dating apps as compared to 11% of straight dating users.
Age Matters
Younger LGBTQ adults aged between 18 to 49 are more likely to try online dating apps than older ones. (54% vs. 30% for those 65 and older)
Mixed Experience
While 61% of LGBTQ daters give a positive review while using online dating apps about their overall experiences. They may also go through some disappointment and excitement.
Dating App Preferences:-
Grindr is most popular among LGBTQ users for high engagement and Tinder also shows frequent use. Other apps such as HER are becoming famous for these LGBTQ users.
Additional Consideration
These daters experienced more negativity and harassment on the diverse dating platforms as compared to straight daters.
Understanding these statistics, you need to note that around 4.5% of the U.S. population, or approximately 11.3 million people are LGBTQ. This data is the key to grasping the effect and representation of LGBTQ individuals in online dating apps.
Top 5 Countries with the Most Dating App Users
United States: – In the United States, 18.4 % of the population actively uses online dating platforms showing high engagement in digital matchmaking.
United Kingdom: – Follows closely with a 16.9% user penetration rate that indicates widespread participation in online dating.
Belgium: – It holds the third position with a 15.9% penetration rate reflecting a substantial number of individuals using online dating services globally.
Netherlands: – The Netherlands maintains a notable presence in online dating with a 15.8% user penetration in digital matchmaking.
Luxembourg: – It’s in the top 5 with a 15.1% user penetration rate showing a considerable portion of its population actively involved in the online dating scene.
Top 5 Countries By High Revenue
United States
The United States leads in online dating revenue and makes almost 1.43 billion. This highlights the big economic impact of the online dating industry in the country.
India
India is the second in revenue with $1.28 billion showing the growing financial investment in the online dating market.
China
China comes in 3rd position earning around $1.07 billion. These stats show how popular and successful online dating apps are there.
Japan
Japan follows with $273 million in revenue which shows a strong presence in the online dating market and contributing incredibly to the industry.
United Kingdom
The United Kingdom follows with $232 million in revenue. This profit shows an amazing growth of online dating apps.
Japan
Japan also shows a strong presence in revenue by earning $273 million.
Dating App Stats in the United States
Here we’ll provide information regarding Date App Stats in the United States.
Random Dating Facts
48% of online relationships end via email. It shows that ghosting in the modern age affects relationships too.
Dating is Harder Now
Almost 47% of Americans think dating has become more difficult in the last decade. This reflects changing dynamics and the increased complexity of making romantic relationships.
Mental Health over Marriage
A clever survey of more than 1000 US residents revealed that 48% focus on mental health over marriage. Physical health is important to 44% and personal growth to 31%. This indicates that people now value overall well-being, mental health, and personal development more in a relationship.
Economic Dates
A clear survey by the Harris Poll stated that 70% of Americans now prefer cheaper date activities like hiking due to inflation. Also, 55% are okay with a first date at home and 44% are ready for virtual dates. This trend shows how economic factors are changing dating habits.
Marriage and Online Dating
52% of US adults who have never married or lived with a partner use online dating apps. Only 36% of divorced, separated, and widowed Americans use these platforms. This provides estimated data about diverse preferences based on life experience.
Over the past few years, Tinder led all the online dating apps and made its highest revenue. But Bumble also extended its market share in 2017. Other dating app like Hinge also made their position and offer better user experience.
Other Dating App Interesting Statistics & Facts
Let’s talk about some interesting facts & stats about online dating apps:-
- Around 38% of people feel loved through sharing their experiences.
- 31% value to be space alone.
- 55% feel most loved when their loved ones care for their emotions and feelings.
- 75% find someone more attractive if they focus on their mental well-being.
- Around 14% of people find their perfect match through online dating platforms.
- 80% of people aged between 18 to 25 focus on self-care before dating.
- 25% of US residents are not actively looking for a relationship and 80% don’t think getting married is necessary for a happy life.
- In the previous 2 years, 39% of Bumble users did break up with their serious lovers.
- A study found that sexual satisfaction is linked to overall relationship satisfaction.
- Due to inflation, 48% of single millennials and Gen Z looking for affordable dates.
- Surprisingly, 42% of online daters are finding a partner for marriage.
- 49% of the adults focus on work-life balance and 13% of people avoid dating someone with a demanding job.
- Around 70% of people who meet on dating apps say it leads to an exclusive romantic relationship.
- 63% value emotions and feelings over physical appearance and personality.
- 38% of people are open to dating outside their usual physical type.
- People aged between 43 to 58 succeed with online dating. With over 70% saying it led to a romantic relationship.
- 75% of Men are more likely than women 66% for an exclusive relationship through online dating apps.
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The dating app statistics clearly show its increasing market and incredible growth.
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Wrapping Up!
In the modern age, the dating app’s statistics show how preferences and behaviors are involved. Both Tinder and Bumble platforms are very popular with millions of user base downloads daily. The market of dating apps is very profitable. It is expected that the revenue will reach 3.46 billion by 2028. Users from different backgrounds and castes lead to different experiences, priorities, and challenges. Moreover, LGBTQ individuals actively use dating apps and face new challenges. To succeed in the dynamic market, it’s important to develop innovative dating apps that fulfill users’ diverse needs and expectations.
FAQs
Today, Tinder has a huge user base with 80 million people using the app. There are many other famous online dating apps like Bumble, Hinge, Match.com, Badoo, and many more. Each dating app caters to diverse needs and budgets.
Many online dating apps are still very popular in the United States. More than 30% of adults keep using the app to find the perfect match. Around 40% find online dating apps to be an easy platform to connect with someone globally. 45% find online dating apps are the best way to search for dates.
The studies show that the online dating market globally will earn revenue of $ 3.12 billion by 2024. It indicates an instant growth of 2.62%. If we estimate the 2028 revenue then online dating apps will earn revenue of 452.5% million.
Around 14% of people who marry with their partner met through online dating apps. Moreover, almost 42% of users find someone for marriage and 63% care about emotions and feelings over physical appearance.
More LGBTQ uses dating apps compared to straight adults. 55% of LGBTQ adults used the app and more than 28% of straight adults used it.
As per the survey, educated women find it hard to meet their perfect match. These women share their specific views like their opinions, lifestyle choices such as smoking, and employment status.
A huge number of users check for safety and privacy policies before using different online dating apps.
Naveen Khanna is the CEO of eBizneeds, a company renowned for its bespoke web and mobile app development. By delivering high-end modern solutions all over the globe, Naveen takes pleasure in sharing his rich experiences and views on emerging technological trends. He has worked in many domains, from education, entertainment, banking, manufacturing, healthcare, and real estate, sharing rich experience in delivering innovative solutions.
